Category: News
Signed the contract with Schott Music for “Ausverkauft – das ganze Jahr! So füllen Sie den Saal durch Abonnements”.
Signed the contract with Schott Music for “Ausverkauft – das ganze Jahr! So füllen Sie den Saal durch Abonnements”. Magnus Still’s “Fill Every Seat – EVERY Week” will be published in German this year and the launch will take place at the Finnish Embassy in Berlin on 26th of May 2020....
Das Orchester December 2016 Features Subscriptions and Fill Every Seat
Event Culture is not everything. Even in the 21st century, listeners seek a connection to “their” orchestra – with subscriptions >>> Frauke Adrians – Das Orchester Anyone who sells a lot of subscriptions sleeps easier. This is certainly true for newspaper publishers trying to battle the rising flood...
Düsseldorfer Symphoniker steigern Abonnentenzahlen
Congratulations Tonhalle Düsseldorf! More > http://www.musik-heute.de/12510/duesseldorfer-symphoniker-steigern-abonnentenzahlen/ PS. The journalist got it wrong. The right numbers are 65% subscription growth and 35% more tickets sold through subscriptions. Tonhalle Düsseldorf, Großer Saal (Foto: B_Litjes)
Who are the Super-Loyals?
The Bergen Philharmonic in Norway has 500 subscribers that attend around 25 performances each year – that is, they buy 12,500 tickets! When you are able to build such a segment, Super-Loyals are a fantastic asset to the organization! But what do we know about these Super-Loyals? Who are they really?...
Autumn – the time for harvesting
Just like farmers, with subscription campaigns, you sow in the spring and harvest in autumn. During the winter, you enjoy the fruits of your hard labor. But the metaphor goes even deeper: thinking one year at a time doesn’t work, you need to think at least three to five...
Ogilvy and why we advertise?
I have David Ogilvy’s classic ”Ogilvy on Advertising” from 1983 in my hands. I couldn’t help burst out laughing when I read his opening words: “I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t...