SUBSCRIPTION BUILDER
The Purpose
Subscription Builder is designed to help performing arts organizations sell out all performances every week. When constantly performing at 95% of capacity you start a movement of momentum: increased immediate income, increased indirect income, less marketing costs, enthusiastic stakeholders, control. And above all: extended artistic freedom to do work you really want to do.
Getting in Touch
Set up a 30 minute free and non-binding coffee call with us.
StillArt will advise on next steps depending on your situation.
The Discovery Program ™
3 month program including the lecture “How to Make Subscriptions Work Today”, reviewing your subscription history, how long it will take and how much it will cost to sell out the whole season and much more.
The Discovery Program™ is compulsory before Subscription Builder.
Subscription Builder
Up to 5 season partnership. StillArt offers 1 Project Manager and up to 4 Senior Advisors. Win/Win compensation: No consultancy fees, compensation based on increased subscription revenue generated together. StillArt prefunds your marketing, recovery of the marketing cost from the increased subscription revenue. Focus: A full hall within 12-24 months.
The Process
StillArt has been able to methodically achieve quantifiable results with our carefully-designed systematic 23-step process of subscription marketing best practices. We work intensively together for three years to not only grow the numbers, but to ensure that the subscription process becomes an integrated part of the organization going forward.
MILESTONE 1 - Mapping
Quantitative Mapping in the form of data analysis. Qualitative Mapping in the form of interviews. Goal setting and establishing how to work together.
MILESTONE 2 - Annual Subscription Wheel
Marketing activities based on (a) your situation and goals, (b) best practice toolbox and (c) dialog between you and us. Concrete subscription marketing activity plan and a dynamic marketing budget.
MILESTONE 3 - Product / Offer
Based on a Campaign Concept we develop together: Your unique products, pricing, benefits, messaging, imaging, segments.
MILESTONE 4 - Implementation
Design of marketing materials (letters, brochure, posters, flyers, adverts, sales scripts, digital.)
MILESTONE 5 - Ongoing reporting, evaluations, updating the marketing plan
Establish agile follow up routines to consistently know what is working and not. Adapt marketing to optimize return on investment.
Final Phase
After the season has started we simultaneously do an overall final evaluation and plan next Annual Wheel.
3 SEASONS OF REPETITION - MAXIMUM 5 SEASONS TO RECOVER THE MARKETING INVESTMENT
Through repetition and continuous improvement, we ensure you don’t only have your ideal subscription level. We also want you to have the knowledge and tools to maintain a full hall on your own.
