Invitation to the




Host: Tonhalle Düsseldorf, Germany


Thursday 27 October 2016

(beginning with lunch 13-14)


Friday 28 October 2016

(ending with lunch 13-14)


13.00 – 14.00 Lunch


14.00 – 16.00 Workshop 

  • Welcome to Tonhalle Düsseldorf, the home of Düsseldorfer Symphoniker
  • Getting to know each other
  • Sharing experiences
  • How Tonhalle Düsseldorf grew from 2,000 to 4,150 subscribers in 2 seasons


16.00 – 17.00 Eren Yagmuroglu: Using Facebook to sell tickets


A year ago, StillArt needed a new website and Bernhard Kerres recommended Eren. Over the months it became clear that Eren is not only doing marketing from a business development perspective but also getting quite outrageous results on Facebook.


He has worked 6 years for pianist-composer Fazıl Say, who now has a total of 700,000 followers. It is not unusual that Say’s posts gets thousands of likes. Theremin player Carolina Eyck was very active on Facebook but working to get more attention than several thousands of views. The first collaboration this summer resulted in 476k views on a single video. Hello Stage got the permission to a fun orchestra video that had reached 3,000 views originally. In the summer of 2016 it has been posted once again as “The funniest orchestra joke ever” which now has 1,8m views.


And yes, you can even drive sales through Facebook: Eren’s team supported a sold out Carnegie Hall concert of Fazıl Say in April 2015.


17.00 – 18.00 Discussions 


19.00 – 21.00 Dinner celebrating




10.00 – 12.00 Dr. Martin Messingschlager


Advanced CRM strategies


Dr. Martin Messingschlager is a Partner and the current Scientific Manager at the PRAGMA Institut für empirische Strategieentwicklung. His work in the fields of data management and Smart Data have been used to develop solutions for many nonprofit organizations, including artistic institutions. He works both as an official StillArt partner and as a StillArt Senior Advisor, focusing on data preparation and research development.


Dr. Messingschlager initially studied theology and political sciences at the Otto-Friedrich University in Bamberg, before graduating in the field of statistics with a focus on empirical social sciences. His professional engagements have brought him to Brussels(EU Parliament), Berlin(Deutscher Bundestag) and Nürnberg(IAB). He cofounded PRAGMA in 2007, with offices in Reutlingen and Bamberg.


In his workshop, Martin will focus on practical solutions that can bring the most benefits with implementation, in areas that most performing arts organizations already oversee.


13.00 – 14.00 Lunch


After 14.00 > Home — or — Individual meetings





BRAHMS – Tragische Ouvertüre d-Moll op. 81

CHEN – Wu Xing (The Five Elements)

STRAWINSKY – Konzert für Violine und Orchester D-Dur

STRAUSS – Till Eulenspiegels lustige Streiche op. 28


Travel and accommodation:


Düsseldorf (DUS) is easy to reach with direct flight connections from most major airports. Taxi from the airport to Tonhalle/ the hotel costs around 20€. Alternatively, Frankfurt Airport (FRA), 1 hour by train, 20 minute taxi or tram from the train station to Tonhalle/ the hotel.


Recommended hotel: Melia Düsseldorf, Inselstr. 2, +491802121723


To ensure low prices, StillArt has pre-booked 16 single rooms for 170€ for Thursday Night and 110€ for Friday Night (including breakfasts). You can book StillArt rooms together with the registration. You can of course also book rooms directly without StillArt.


Conference contribution (per person):


For Clients with Subscription Builder contract for 16/17: 100€


For previous Subscription Builder Clients: 500€


The conference fee covers the seminar and the workshops as well as StillArt 25 Years Gala Dinner Thursday (including a glass of wine) and lunches Thursday and Friday.


Registration and questions:


We appreciate as early registrations as possible. Knowing who and how many will attend makes it easier for us to plan a program valuable to each and every participant. We also appreciate conference suggestions and questions in advance.


For more information, contact Executive Assistant: liisa.koivuranta@stillart.com


Note: Special bonus gift that will be valuable for the rest of your life (if you really use it) for registrations by 23 September!



Looking forward to meeting you in Düsseldorf 27-28 October!

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