STILLART 30 YEARS
empowering the arts since 1992
empowering the arts since 1992
In troubled times – financial crisis, pandemics, political conflicts or war – it is more important than ever for organizations to focus on their core mission, values, operational procedures and goals.
In the current situation, rather than celebrating StillArt’s 30 years with a party, we decided to take time for reflection and share what is important to us.
A foundational credo of StillArt is that the arts in all its forms and expressions contribute to a better world. This takes place both in the local community and the global artistic communities. In between, the summary of all local artistic efforts impact the regional, national, transnational, continental and international beliefs, identities and thereby the choices we make – individually and collectively. This process is neither straightforward nor fast, but there is no doubt that culture deeply impacts our lives.
In StillArt, we are convinced artists and artistic organizations serve their communities best when they are free to express their opinions. These ideas – whether concretely or more abstractly expressed – might be more or less correct or fruitful. But to serve best, it is important art is given the freedom to freely explore and develop these ideas. With this as a fundament, StillArt’s work is to contribute to a pluralistic and multi-faceted artistic landscape. Or as we express it in our mission statement: To provide ambitious leaders in the arts with powerful tools and solutions for building strong, vibrant and dynamic organizations.
On the other hand, the operational reality for most arts organizations of today is about answering to the needs of a multitude of stakeholders: public authorities, the audience, the different forms of media, the public opinion, donors, sponsors, the artistic community and more.
Together with changes in the media and technical environment, running an arts organization is today even more multifaceted and more complex than only a couple of decades ago.
To tackle these challenges, we in StillArt have developed a methodology “to identify, code, spread and support best-in-class solutions that deal with foundational administrative challenges in the arts”. With Subscription Builder we have supported over a dozen organizations sell out whole seasons. Today we expand our focus to single ticket sales, donations, sponsorship, and public funding. The focus remains on developing and delivering systematic solutions to fundamental challenges arts organizations encounter, and with the longer-term vision to secure a vibrant dynamic arts scene that contributes to strong societies.
With these words we would like to extend our gratitude to the literally thousands of individuals and hundreds of organizations we have been given the opportunity to work with over the last 30 years. Sharing your knowledge, time, energy and financial and infrastructural resources has made the dream driving StillArt possible.
There is value in remembering and sharing both moments of fragility and beauty – let’s continue to celebrate these. At the same time, let’s keep working for open and democratic societies where there is room for a multitude of opinions and ideas.
Thank you for your trust, looking forward to working on more projects to create an even bigger impact together!
1985-1992
Playing in a semi-professional orchestra for the first time, Magnus Still found himself calculating how ticket income covers costs.
17 year old Magnus Still creates a summer music camp and the festival MuseiMusik in the Jakobstad Museum for his friends and himself.
StillArt founded in Helsinki, Finland.
1991-2004
Artist management, 10 festivals in 4 countries, a freelance orchestra
Leading a prestige institution with large international collaborations
Experiencing the power of subscriptions and constantly sold out concerts
The Effective Marketing Report
StillArt starts focusing on subscription growth
The Annual Subscription Wheel with Claes Rydberg
Dutch government cuts orchestra subsidies with 50%
Starting subscriptions from scratch
The Subscription Advisory Board formed
Sold out!
First collaboration in a German speaking country
3 success projects in Stockholm with 4000+ subscribers
Collaboration with 6 Swedish concert houses
HOW TONHALLE DÜSSELDORF SOLD OUT THE WHOLE SEASON AT 97% CAPACITY AND 3,000 MORE SUBSCRIBERS
The Book
Focus on DACH
Traction
Further internationalization
Digitalization
and beyond.
Our collaboration with StillArt worked. All our series are now at a high level again and we are selling 97.5% of all our tickets available this season. This is of course a perfect situation, knowing early about the challenging concerts of the next season, having people line up in the morning on the day when we release single tickets, and having the freedom to invite the artists and play the works we want to. Also, our funders are happy that we are making a profit and raising our earned ticket income level. The style of StillArt’s consultancy is trustful, dedicated on music, and focused on the activities that make the biggest impact.
“I have followed Magnus Still’s work for many years and have collaborated with him on subscription growth on two big projects with different orchestras. The result has been above and beyond expectations. Still’s system is simple but well balanced and efficient. Just what we all need.”
“The work we have done with Magnus Still has been compelling across all Tonhalle departments. The system is logical, easy to understand and practically oriented, and the ongoing support of Magnus is very attentive and cooperative. The results of our subscription collaboration so far resulted in an increase of 110% in subscriptions and more than 50% in concert visits, which is immensely gratifying for all parties involved: the backstage crew, the artists and the finances.”
“I have read two truly life-changing books. The first was Michael M. Kaiser’s The Art of the Turnaround, the second Magnus Still’s Effective Marketing by Classical Music Promoters. I am very excited to learn that Magnus is writing a new book on his very special competence area of subscriptions.”
“After 36 plus years as a CEO and another 10 years as a COO to symphony orchestras and operas, my recommendation is to skip conferences and workshops for the next three years, and instead put the time and effort toward a StillArt collaboration.”
… and [reaching the ideal subscription level] also helps us sleep well at night.
“The StillArt approach is just what arts organizations need at this time. It’s pragmatic, innovative, trustworthy and driven by a genuine desire to share the thrill of great performances with more people. And they produce the goods! From my personal experience of working with them I am very happy to offer recommendation. Their work with the GSO encouraged us to think creatively, challenge our thinking and dared us to do things differently.”
Photos by: Arttu Paivinen, Tapio Haaja, Joseph Karl Stieler, Davide Ragusa, Erol Ahmed, Luke Stackpoole, Matthias Süßen, Micael Widell, Silvan Arnet, Scott Graham.