PDF version of the sold out Fill Every Seat – EVERY Week
In Fill Every Seat – EVERY Week, Magnus Still shares what he has learned about the underlying philosophy and foundations necessary to rapidly build a strong and lasting subscription base, and how subscriptions interact with all other activities of the organization.
New Book: The Power Of Selling Out
We define “selling out” as: Selling 95% or more of all available tickets during a season With a good balance between as many single tickets as you possibly can sell to a reasonable cost, sponsor tickets, complimentary tickets for internal, pr and other purposes. The rest as fixed subscriptions. We call this number of subscriptions “The Ideal Subscription Level”. The calculator to arrive at this number is one of our core tools at StillArt.